BACKGROUND
lastminute.com is the European travel-tech leader in dynamic holiday packages. The company's mission is to simplify, personalize, and enhance customers' travel experience by leveraging technology. Thanks to its iconic brand lastminute.com and a rich portfolio of vertical brands, it meets the most diverse needs of travelers across the entire holiday experience. As one of the few fully licensed European tour operators, lastminute.com offers unlimited real-time travel combinations thanks to a proprietary Dynamic Holiday Packaging engine, providing additional customer protection and exclusive deals. lastminute.com N.V. is a publicly traded company listed under the ticker symbol, LMN on the SIX Swiss Exchange.
Weg.de is a well-established travel portal in Germany founded in 2005 and has been part of lastminute.com group since 2017. It offers a wide range of travel options, focusing on package holidays and all-inclusive vacations.
CHALLENGE
The lastminute.com group was looking to improve and expand their holiday packages offered to customers on weg.de, by accessing exclusive content from TUI and other leading tour operators, - content only available through Peakwork. The aim was to enhance the accuracy of pricing for family holidays, which can be complex in total calculations.
Gabriela Mendoza Rohde, Tour Operator Director at lastminute.com group, explains, “As one of Europe's leading providers of travel packages using cutting-edge technology, the Group's objective is to offer our online customers the best possible travel options. As families are one of weg.de's main target audiences, it was important to connect the most accurate and comprehensive data available.”