BACKGROUND
Eurowings is the value airline of the Lufthansa Group and thus part of Europe's largest airline group.
With its clear positioning as Europe's value carrier for leisure and business travellers, Eurowings clearly distinguishes itself from the ultra-low-cost carrier segment, allowing its customers to fly affordably and flexibly with numerous booking options and extras as well as customer-friendly services. With its value concept, the German airline is responding to the core needs of today's air travellers: even greater flexibility, comfort and sustainability.
Eurowings offers direct flights to around 150 destinations within Europe. With 13 international bases – including Mallorca as Europe's number one vacation island – the Lufthansa subsidiary is one of the largest leisure airlines in Europe. It currently has a fleet of around 100 aircraft and employs over 5,000 people.
CHALLENGE
In the highly competitive airline market, digitalization and the shift from being a flight supplier towards becoming a digital Travel Companion is on the airline’s strategic agenda. With this in mind, Eurowings was looking to extend its distribution channels into international markets with new global operating partners, as well as supplying flights to tour operators for dynamic packaging, including daily updated prices and availability. In terms of selling additional products and services, Eurowings was also seeking a solution that would allow them to sell flights combined with hotels as travel packages.