Peakwork wins S-Markt & Mehrwert as new OTA partner
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Peakwork is adding another well-known OTA partner to its Player Hub network: S-Markt & Mehrwert. The loyalty solutions provider within the Sparkassen-Finanzgruppe and operator of the central customer loyalty platform S-Vorteilswelt is connecting its travel portal S-Reisewelt to the network, gaining access to the extensive inventory of major tour operators.
S-Markt & Mehrwert GmbH & Co. KG operates S-Reisewelt at s-reisewelt.de as part of S-Vorteilswelt, the central travel portal through which Sparkassen customers nationwide book their holidays. By connecting to the Peakwork network, the company now gains direct access to the inventory of major tour operators, including TUI, Dertour, Alltours and many others. Instead of building and maintaining separate interfaces to each individual tour operator, a single connection to the Peakwork Leisure Travel network is enough.
This allows S-Markt & Mehrwert to offer package holidays with greater differentiation and precision going forward - thanks to refined search parameters and greater depth of detail in the offering. The Player Hub technology delivers prices and availability in real time, dynamically combines flights, hotels and ancillary services into individual travel packages, and drives higher conversion in the booking process through fast, precise search results. For S-Markt & Mehrwert, this specifically means: less technical integration effort, more up-to-date offers and a better basis for customer advice.
“We're pleased about the connection to the Peakwork network. The new interface lets us access the offer inventory faster and more efficiently. This means S-Reisewelt customers can find the right offer even more easily,” says Matthias Deppe, Team Lead Online I Digital S-Reisewelt at S-Markt & Mehrwert.
Stefanie Wasserfuhr, Vice President Commercial at Peakwork, welcomes the new partnership: “With S-Reisewelt, we're gaining a valuable addition to our network. S-Markt & Mehrwert brings a large network of potential customers within the Sparkassen-Finanzgruppe - for our tour operator partners, this is an attractive additional sales channel in the German market.”
About S-Markt & Mehrwert
With more than 1,100 employees across seven locations, S-Markt & Mehrwert is one of the central service providers within the Sparkassen-Finanzgruppe, developing future-oriented product solutions in the fields of customer service, loyalty and digital solutions. The company offers high-quality end-to-end solutions and, with S-Vorteilswelt, operates the central loyalty platform for Sparkassen banks. This makes S-Markt & Mehrwert an expert in customer acquisition, customer retention, customer service, and measuring customer satisfaction within the Sparkassen-Finanzgruppe. The modular portfolio is tailored to the needs of the Sparkassen banks and their network partners, supporting them in achieving their strategic goals.
More information: https://s-reisewelt.de
About Peakwork
As an enterprise software company, Peakwork supports its customers along the tourism value chain in successfully growing their business in the areas of supply, production and distribution.
The Player Hub Technology® network, developed by Düsseldorf-based Peakwork, is a marketplace that brings together supply and distribution in the global leisure travel market. Peakwork's leading solutions are internationally scalable and built to process very high traffic volumes.
Leading tour operators rely on Peakwork's dynamic packaging solution and its extensively connected content. Our hybrid module combines industry-leading caching technology with flexible live API connectivity, including NDC content and dynamic rates. All solutions are based on cloud-native hosting infrastructure and managed operations, and are available as auto-scalable Software-as-a-Service (SaaS) models.
Since 2023, Peakwork has been part of Constellation Software (TSX), one of the world's largest vertical market software (VMS) companies.
More information: https://peakwork.com